A ceramics studio creating joyful forms for every day

UDI is a Santa Fe-based ceramics studio crafting refined, joyful forms for everyday living. Grounded in the rich textures of the Southwest and shaped by a love for tactile beauty, UDI celebrates the art of slow living through minimalist pottery with a soulful presence. Each piece is designed to be lived with — functional, expressive, and quietly elegant.

UDI’s brand identity exudes quiet luxury with a rustic-modern edge. The visual language blends tactile earth tones, subtle textures, and organic forms, creating a grounded yet elevated aesthetic. The primary logotype — featuring a gracefully stylized serif — feels both heritage-inspired and distinctly contemporary, hinting at hand craftsmanship with a touch of editorial polish.

Graphic elements like the emblem mark and scripted “By Udi” signature soften the look, adding warmth and a personal sensibility. The tone of voice is understated and poetic, focused on presence, intention, and the beauty of daily rituals.

Overall, UDI's branding evokes a feeling of timelessness, simplicity, and joy — making it not just about pottery, but about how we live with beauty, every day.