Year
2020

Services
Brand Strategy, Brand Identity, Web, Digital Assets, Print Materials

Client
Alegria Collaborative

Industry
Behavioral Health & Wellness Services

A mental health company that believes recovery is about more than healing - outcome matters

This modern mental health and addiction recovery company offers individualized, stigma-free support for people navigating healing, growth, and self-discovery. Their approach is rooted in compassion, clinical integrity, and the belief that mental health care should feel empowering — not clinical or cold.

Visually, the brand leans into a clean, editorial aesthetic with high-contrast imagery, thoughtful whitespace, and unexpected details that feel both grounded and elevated. Think: bold serif typography paired with modern sans-serifs, muted tones punctuated by striking textures, and a voice that’s equal parts wise, warm, and gently irreverent. Whether on social media or in print, the brand consistently reflects a message of realness, resilience, and quiet rebellion against shame.