Whether I’m designing a website, revamping a brand identity, or defining an internal vision, I always strive to be that voice in the room that pairs expert advice with unabashed honesty. It is this focus that drives much of what I do, particularly when it comes to brand storytelling. 

Life coach, you say? When companies come to me looking for guidance in fashioning entirely new messaging both internal and external, they are also looking for someone who can navigate the set-ups that come with positioning a brand. Brand storytelling is a difficult task when done internally. Ideas are clouded by proximity to it.

I help clients work through some of the most important components that make up a successful brand by asking the tough questions and bringing in an outside perspective. My version of brand life coaching is both a process and solution. Small companies come to me knowing they need an identity, voice, and defined set of values, but communicating it can be difficult. That’s why I’ve developed a system not unlike therapy.  I ask questions that bring important brand features to the surface. We are investigating; searching for ideas to work with and transform into stories. From learning about a brand’s origin story to discussing company culture and vision, it casts a wide net of fact-finding tools to pull out information, making clients think long and hard about who they are and what they do.  It’s a process that’s fun, insightful, and self-reflecting; but it’s all about coming out on the other side with a renewed sense of direction and the instruments needed to feel grounded in your brand.

I’ll make some daring recommendations that come out of our interviews.  We will illuminate layered elements of your company by turning talking points into storytelling.  And that’s just the beginning of the story.

Ready to embark on some brand life coaching? Let’s chat.

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