Your website has the potential to be one of the most powerful marketing and conversion tools for growing your business. But not all websites are created equal. Here are some essential elements of a website that works.

01/ PURPOSE AND FOCUS

Defining the purpose of your business is probably something you did before you started your business but if it’s not, now is the time to get crystal clear about who you serve and how you serve them. Don’t be afraid to niche down. The more narrow you focus in, the easier it will be to attract your ideal clients and customers.

It’s important to clearly communicate your purpose on your website. You’ll do this primarily through copywriting. Your visuals should also support this.

02/ Visual Branding

Visual branding includes your primary and alternate logos, submarks, brand colors, fonts, illustrations, patterns, and the overall aesthetic of your brand.

I strongly recommend working with a skilled brand designer to develop your brand visuals. Unless you’re a designer, going the DIY route doesn’t usually work out too well.

 03/ PHOTOGRAPHY

Beautiful, on-brand photos are essential. I only recommend going the DIY route if you’re a skilled photographer. And even then, it can be difficult to take portraits of yourself. For this, you’ll likely have to find someone to help you out. There are also a number of places you can find beautiful stock photos to use on your website. When it comes to photography, you have 3 options:

• Take the photos yourself.

• Hire a professional photographer.

• Use high-quality stock photos.

04/ COPYWRITING

Visuals are important but the words you write are what will sell people on your product or service. If you’re not confident in your own writing ability, I recommend working with a professional.

05/ STRATEGIC DESIGN

Strategic design pulls together all the previous elements we’ve talked about into a cohesive whole. It’s about leading your audience on a customer journey from discovery to purchase. 

As a strategic web designer, I strongly believe that working with a professional will get you the best results. So, if you’re ready to build a website that converts more visitors into paying clients and customers, book a discovery call with me and let’s chat about how we can make that happen.